Quadriga celebrates largest ever single Genesis installation - 29-06-2008

Le Méridien Etoile Paris signs up for over 1000 rooms

Le Méridien Etoile in Paris, located in the heart of the city’s conference district, has selected Quadriga to provide its market-leading entertainment and internet solution, Genesis, in all of its 1025 guest rooms. This represents the largest ever single installation, another significant milestone for Quadriga, with Genesis available in over 120,000 rooms across Europe and the Middle East.

For Le Méridien Etoile, part of the Starwood Hotels and Resorts group, guest satisfaction is the number one consideration and the TV in the room is a key factor – both in terms of the screen itself and the choice and quality of available content. As a totally integrated entertainment and internet solution with a wide choice of entertainment content and guest services, Quadriga Genesis presented the ideal solution. Guests will benefit from access to the Internet from the TV and to further enhance the overall guest experience and room aesthetics each room will be equipped with 32 inch LCD flat-screen displays from Philips.

Guests will enjoy movies and music-on-demand, so they can watch and listen to what they want, when they want, featuring the latest Hollywood releases and Blockbusters, Hollywood Greats, a growing selection of country specific content, Kids and Short content, all delivered via satellite to ensure guests enjoy the most up-to-date content as possible.

According to Jean-Luc Cousty, Deputy General Manager of Le Méridien Etoile, “We know that our guests have very individual tastes regarding their selection of in-room entertainment. Genesis, with content available in a wide range of languages, allows us to choose from a selection of content packages to meet specific guest profiles. The ability to access the Internet from the TV was also a key factor in selecting the appropriate solution for our guests.”

Choice and quality of content was not the only consideration. The opportunity to develop new revenue opportunities is a priority for any hotel, and with customer data showing that Genesis is proven to generate at least three times more revenue for the hotelier than traditional analogue pay TV systems, this was a key factor for Le Méridien Etoile. Jean-Luc Cousty adds, “Our objective is to increase guest satisfaction whilst improving our in-room revenues and we are confident we can achieve this with the Genesis solution provided by Quadriga today.”

Myron Tataryn, Quadriga’s Sales and Marketing Director, comments “As a longstanding customer, we are delighted that Le Méridien Etoile can now offer guests a much more flexible range of integrated in-room entertainment and internet services which will encourage customer loyalty and develop additional promotional and revenue opportunities for each hotel property. This, combined with Quadriga’s unique Network Operating Centre (NOC), which delivers a realtime proactive monitoring capability, will provide Le Méridien Etoile with a ‘best in class’ service.”

Media Contacts:

Quadriga Worldwide Limited
Liz Moores
+44 (0)7775 904 402
liz.moores@quadriga.com

Laure Munsch
Public Relations Executive
Starwood Hotels & Resorts Worldwide, Inc.
Tel. 01 40 68 31 00 - Fax. 01 40 55 67 78
laure.munsch@starwoodhotels.com

Notes to editors

About Quadriga Worldwide Limited

Quadriga is the market leader in Europe and the Middle East in the provision of state-of-the-art digital-IP based entertainment and internet services for business and leisure guests staying in hotels, with 462,620 hotel rooms, over 120,000 fully digital Genesis rooms installed and an annual audience of some 100 million guests. The company operates in over 50 countries throughout Europe and the Middle East and serves a substantial share of the room base of Europe’s leading hotel chains including InterContinental Hotels Group, Accor, Starwood Hotels & Resorts, Marriott International, Hyatt, Best Western International, Four Seasons, Hilton, Le Meridien, Rica Hotels, Sol Melia and Thistle.
For more information visit www.quadriga.com

Le Méridien Hotels & Resorts

Le Méridien Hotels & Resorts, with its portfolio of 120 luxury and upscale hotels in 52 countries worldwide, is owned by Starwood Hotels & Resorts Worldwide, Inc. The majority of its properties are located in the world’s top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. In the 2005 Luxury Brand Status Index survey Le Méridien was recognized as one of the top 15 luxury hotel brands.
For more information, please visit www.lemeridien.com

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
For more information, please visit www.starwoodhotels.com.