Hôtel de Crillon selects Quadriga to respond to guest requirements for more flexible TV content - 29-03-2011

Hôtel de Crillon, Paris, has selected the tools and applications within Quadriga’s Sensiq solution to create a guest communications portal that fully reflects the needs of its discerning guests. A key requirement was a superb choice of TV content to satisfy the needs of the global traveller. Additionally, to further enhance the guest experience, the wealth of content offered to guests is now available via state-of-the-art Samsung TV screens.

Sensiq’s flexible tools and applications enabled Hôtel de Crillon to create its own unique guest communications portal, designed to meet its specific business objectives. By applying Sensiq’s powerful branding tools, the portal fully reflects the hotel’s brand identity, thus supporting and enhancing its brand image, directly to guests. For example, Sensiq’s multi-media functionality allows the hotel to show its own welcome video; to design the screens to incorporate its logo and brand colours; and display images and information to promote the hotel’s own services, direct to guests.

Sensiq also provides the hotel with a valuable new sales channel by enabling it to communicate directly with guests in their rooms through the TV. For example guests can access information about the Crillon Boutique or the restaurant l’Obé, giving the hotel an opportunity to promote related special offers that may be of interest to the guests. This enables the hotel not only to encourage guest satisfaction and customer loyalty, but also to build new sales opportunities.

Luc Delafosse, general manager of Hôtel de Crillon, explains: “Our initial brief was to find a solution to meet the growing guest demands for a greater choice of TV content, but Sensiq has given us much more than this. The tools within Sensiq also allowed us to create a powerful guest communication vehicle that not only reinforces our brand, but enables us to promote our services directly to guests via the in-room TV, thus providing us with a new, potentially valuable sales channel.”

Marc Budie, technology director at Quadriga, adds: “Hôtel de Crillon is a luxury, prestigious hotel in the heart of Paris, so it is essential for it to give guests a breadth of content choice that they have come to expect as standard. We have given the hotel the opportunity to meet and exceed these expectations in a commercially viable and personalised way.”

ENDS
NOTES TO EDITORS

About Quadriga

Quadriga works with the world’s leading hotels to support their brand and help them to differentiate themselves from their competition, providing the hotel’s single answer to guest communications, delivered through integrated internet, network and IPTV technologies. Quadriga specialises in creating communications solutions for hotels and guests, delivered through the TV and guest laptops, providing guests with a gateway to a world of information and content.

By enabling hotels to communicate with their guests and promote their services and facilities,
Quadriga can help hotels to generate additional business value.

The company delivers solutions that evolve with the rapidly changing technology needs of hotels and their guests. It specialises in integrating diverse digital, internet and network technologies and the ability to support existing network infrastructures ensures that it can achieve a high level of efficiencies for its hotel customers.

With 25 years experience and providing services in 350,000 rooms, Quadriga is the trusted partner to the world’s leading hotel chains, including InterContinental Hotels Group, Accor, Starwood Hotels & Resorts, Marriott International and Hilton.

For more details on the company visit: www.quadriga.com or contact Berkeley PR on quadriga@berkeleypr.co.uk or +44 (0)118 988 2992.


About Hôtel de Crillon, Paris

Overlooking the famous Place de la Concorde, Hôtel de Crillon seduces with its exceptional location and refinement. This architectural 18th century masterpiece is ideally located at the crossroads of Art and Fashion, between the “Avenue des Champs-Élysées”, the rue du Faubourg Saint-Honoré and the “Musée du Louvre”.

Each of the 103 guest rooms and 44 suites combines the charm of Louis XV decoration with the comfort of the latest technology (Free WiFi Internet access, satellite TV,telephone with voice messaging, etc). Marble, crystal and sumptuous fabrics blend into a wealth of exclusive refinement where emotion remains untouched.

Since 1909, Hôtel de Crillon has been cultivating an authentic French “art de vivre”, emerging as a mythical venue where some of the world’s foremost figures have left their mark. This most mythical of Parisian luxury hotels is both the ideal place for a break with family or friends and a high temple of Parisian life.