Quadriga anuncia su entrada en el mercado hotelero indio e instala su primer hotel Sensiq en India… - 24-01-2012

Quadriga has today announced its entry into the Indian hospitality market with the appointment of global business consultancy, MSR IT Solution Pvt Ltd (MSR), as its exclusive distributor. This new distribution agreement signifies Quadriga’s commitment to its stated geographical expansion strategy, expanding into new territories to meet the needs of its global customers.

Having previously worked with MSR to develop its Genesis and Sensiq technology, this agreement will provide a platform for Quadriga to launch its flagship guest communications solution, Sensiq into the Indian market. This will be followed by additional products including its SmoovieTV platform and a range of new internet services.

MSR has recently deployed its first Sensiq installation at The Park, Visakhapatnam, part of The Park Hotels by Apeejay Surrendra Group. Sensiq is installed in the hotel’s 66 luxury rooms offering guests an unrivalled choice of entertainment and information content as well as both wired and wireless access to the internet. Via Sensiq the hotel can provide information about the resort and the local area, its loyalty scheme, ‘Preferred at the Park’ and the latest hotel promotions and incentives. These promotional capabilities enable the hotel to develop new revenue opportunities in line with its business objectives and the customised user interface ensures that the hotel can promote its exclusive brand directly to guests in their room via the TV.

According to Ajit Sigh Garcha, Executive Manager of The Park, Visakhapatnam, “The vast selection of HD quality movies, TV channels and world radio stations, available in a wide range of languages, makes it a delight for our leisure guests. The availability of wired and wireless internet access and the most attractive Internet on TV options makes Sensiq a worthy solution for our corporate guests.”

Roger Taylor, CEO of Quadriga explains: “It is predicted that India will receive 25 million tourists by 2015*, potentially making the Indian hospitality market the number one tourist destination in the world with demand growing at 10.1 per cent per annum**. The influx of tourists to India highlights the importance of the region to our global account customers and we are delighted to be working with MSR, with their invaluable local knowledge and experience. We are also delighted to be able to announce the first Sensiq installation in India, at The Park, Visakhapatnam. This is an important step for Quadriga as we expand our global footprint into Asia, following our recent entry into the Americas.”

Kallol Ghosh, director of hospitality services at MSR adds: “By further developing our relationship with Quadriga, we can now offer the Indian hospitality market a greater range of IT and technology solutions that will enable our customers to differentiate their offer, to enhance guest satisfaction and to develop new potential revenue streams. Quadriga’s Sensiq provides our hotel customers with a real opportunity to differentiate, to deliver an enriched guest experience and to open up new commercial opportunities.”



About Quadriga

Quadriga works with the hospitality industry, from luxury to budget properties, delivering a growing portfolio of products and content that provide hotel guests with information, entertainment and connectivity, (WiFi and wired) across the property. With the network at the centre of these solutions, Quadriga’s expertise and knowledge in digital IP systems, developed over the last 10 years, supports the hospitality industry with a comprehensive range of network services. This includes network optimisation and integration alongside design, build and delivery capabilities.

As the hospitality business expands globally, Quadriga has commenced an aggressive global growth strategy and is now able to offer solutions to its customers in Europe, The Americas, the Middle East, India and key parts of Africa. This is being achieved through a combination of Quadriga’s own operations and a distribution model into selected countries and territories.

In a rapidly changing technology environment, which drives higher guest expectations and more commercial demands for added value and operational efficiencies, Quadriga is working towards a new future. With the ambition to be the global single business partner for its customers, Quadriga sees their network at the very centre and as technologies converge will work with them to manage the evolution of their network and provide unequalled guest information, entertainment and connectivity services for their guests.

For more details on the company visit: http://www.quadriga.com/  or contact Berkeley PR on quadriga@berkeleypr.co.uk  or +44 (0)118 988 2992.

About MSR IT Solution Pvt. Ltd.

MSR is a business and technology consultancy company, providing tailored solutions and innovative tools for its clients. These technology-enabled solutions help clients achieve competitive advantage, enable cost and time savings and provide fact based consultancy. With its global presence and a distributed workforce in the UK (Hayes, Middlesex) and India (Kolkata, West Bengal) MSR successfully serves clients across Europe, Asia-Pacific and the USA. MSR has also opened sales offices in New Delhi and Mumbai thereby establishing their national presence. MSR provides on-site, near-site, and offshore working to create effective and cost saving benefits.

[*] World Travel Organisation

[**] World Travel & Tourism Council