Ramada Jarvis UK delivers new in-room entertainment services with Philips and Quadriga - 27-03-2008

Amsterdam, the Netherlands/ London, United Kingdom 27th March, 2007
Ramada Jarvis Hotels has unveiled a new advanced entertainment and internet
platform across 43 UK hotels, delivering the ultimate in-room guest experience.
The implementation will see Quadriga, the leading provider of state-of-the-art
digital-IP based technology for the hotel industry in Europe and the Middle East,
equipping all of Ramada Jarvis’ 5,200 hotel rooms with the latest Philips FlatTV
displays and its Genesis entertainment and internet services solution.

The agreement forms part of a £47 million UK-wide modernisation and
refurbishment program at Ramada Jarvis. The rollout allows Ramada Jarvis to
offer its guests advanced services like on-demand movies and internet access,
combined with sharp pictures and superior sound quality for an outstanding
audiovisual experience. The 23-inch FlatTVs are also HD-ready, ensuring
Ramada Jarvis will be able to take full advantage of the next generation of
broadcasting technology.

The introduction of Quadriga’s Genesis digital-IP in room system provides a
unique array of guest services including the latest blockbuster movies and
popular music selections available on-demand, so guests can watch and listen to
what they want, when they want. Guests will also benefit from Internet on TV as
well as high speed internet access from a secure wired connection in every
room, delivered via a partnership with SolutionInc, a leader in internet
provisioning, management and billing.

Drawing on its long heritage in delivering cutting-edge technology to the home,
Philips has a wide portfolio of customisable displays designed specifically for the
hospitality market. Philips is closely partnered with Quadriga to supply
customized display solutions, allowing hotels to offer advanced in-room display
technology to their guests.

Ramada Jarvis Hotels will also benefit from the proven additional revenues
generated by Quadriga’s Genesis solution, as well as a range of sales and
marketing opportunities including the ability to promote their brand and services
to guests directly in the room and the ability to offer an attractive all-inclusive
service pricing offer.

“With our refurbishment program, we’re raising the bar to offer our guests the
ultimate in comfort and entertainment,” said Debbie Walter, Ramada Jarvis.
“Thanks to a long-standing heritage in both display technology and hospitality
solutions, Philips and Quadriga delivered the ideal solutions that allow us to
enhance the entertainment and information features available to hotel guests
while introducing new revenue-generating service offerings.”

“Display technology is progressing fast, and Philips is leading the way in
delivering entertainment solutions that are designed around the user,” said Teus
Stahlie, General Manager Business Display Solutions at Philips. “Together with
Quadriga, we’re pleased to be helping Ramada Jarvis position itself at the
forefront of in-room entertainment innovations.”

According to Myron Tataryn, Sales and Marketing Director at Quadriga, “As a
long-standing customer, we are delighted that Ramada Jarvis can now offer
guests, with this agreement, a much more flexible range of integrated in-room
entertainment and internet services which will encourage customer loyalty and
develop additional promotional and revenue opportunities for each hotel property.
Customer data has shown that Genesis is proven to generate at least three times
more revenue for the hotelier than traditional analogue pay TV systems and
combined with Quadriga’s unique Network Operating Centre (NOC), which
delivers a real-time proactive monitoring capability, will provide Ramada Jarvis
with a ‘best in class’ service to each individual property.”

For further information, please contact:

Philips Consumer Electronics
Natasha Konstantinova
+ 31 20 59 776 77
natasha.konstantinova@philips.com

Quadriga Worldwide Limited
Liz Moores
+44 (0)7775 904 402
liz.moores@quadriga.com

Flagship Consulting
Clare Corry
+44 (0)20 7886 8450
clare.corry@flagshipconsulting.co.uk

The SPA Way
Chris Grabowski
+44 (0) 20 7403 6900
chris@thespaway.com