The Hangover Part II named the most watched on-demand movie in 2011 - 02-02-2012

Two years after the film's original escapade in Las Vegas, 'The Hangover Part II' (Warner Bros) has been named as most popular guest choice for on-demand movies in 2011 by Quadriga. According to data captured in over 210,000 hotel rooms across Europe, guests elected to relax by enjoying a range of top blockbuster movies with the two most popular choices both being comedy sequels. Universal Picture's 'Little Fockers' came in a close second.

Quadriga's data highlights that guests still enjoy relaxing in the hotel by purchasing movies, with the year on year data showing little change. This is despite the increasing trend towards guests accessing their own content via their mobile devices. The data also highlights the importance for hoteliers to offer guests the widest possible choice of on-demand movies with the top 20 list including titles from all movie genres from all of the major studios.

Paul Wilson, supply chain and content director, Quadriga said, “We are proud of the relationships we have developed with content partners to enable our hotel customers to offer the widest possible choice of movie content from all of the major studios. Even blockbuster movies are available pre-DVD release. For guests travelling away from home it is essential that hotels can provide a relaxing and 'home from home' experience, which requires a breadth of content choice to meet the needs of all guests.”

Quadriga captures guest viewing data from both of its core guest communications platforms, Genesis and Sensiq, installed in some 210,000 guest rooms. This latest data reveals that guests are more encouraged to purchase on-demand entertainment via Sensiq, with over 35% more viewings of video content for 2011 compared to via Genesis. Feedback suggest that this is due to Sensiq‟s more intuitive and engaging user interface and compelling guest experience, as well as its range of powerful promotional tools, including the use of video, enabling hotels to promote their entertainment content directly to guests.

Paul Wilson continues, “A major focus is how we can develop our platforms and introduce new features to enable hotels to create more potential revenue opportunities. This is reflected in the range of guest content offered as well as the UI design and functionality to promote the content and guest services, to encourage guests to purchase. Our established 24-hour combined internet and entertainment service 'special offer' has been proven to stimulate purchase and we anticipate the same effect from our new multi-day service bundles which are currently being trialled by customers.”