S Group rolls our Genesis in Finland – 2100 rooms in 13 hotels now live with industry-leading entertainment and internet solution - 02-01-2008

London, January 2008 Quadriga announces today that it has successfully completed the implementation of Genesis, its industry standard digital-IP based hotelentertainment and internet solution in 13 S Group hotels in Finland, and is now live in 2100 rooms. This represents part of a 5 year frame agreement, signed in June 2007, with the S Group covering current hotels and potential new build hotels planned as the Group expands, and is the largest such deal ever agreed in the hotel sector in Finland.

Guests will benefit from a unique array of guest services including the latest blockbuster movies and popular music selections available on-demand, so guests can watch and listen to what they want, when they want. Genesis also offers an unlimited choice of superb quality digital TV and radio channels, crucial for supporting all digital TV needs now that analogue switches have been turned off in Finland. To further enhance the overall guest experience and room aesthetics each room is equipped with 26 or 32 inch LCD flat-screen displays from Philips. According to Sirkku Vihavainen, IT Director for Sokotel Oy, “The implementation of this project has gone very well across all of the sites, and especially important, it was done within a short timeframe, enabling us to meet the crucial analogue switch-off deadline.”

Guests without a laptop computer can benefit from access to the Internet via the TV, providing them with speedy access to local information and efficient access to their email messages. Additionally, the hotels will be able to integrate their own web-based content into the Genesis menu, via Quadriga’s new service called Web Promotions. This will enable them to market their services and loyalty schemes directly to each guest in the comfort of their rooms, providing a powerful and compelling sales and marketing opportunity to each hotel.

Sirkku Vihavainen, from Sokotel Oy adds, “In selecting Quadriga, we have a partner, with a clear, forward-thinking product roadmap, who can provide us with the right technology and service platform for our developing needs, into the future. A key factor for us was also the fact that Quadriga’s Genesis solution is available over any network, coax or cat 5/6 – giving us the flexibility we need to develop our systems over all of our hotels. Quadriga’s unique Network Operating Centre (NOC) with its proactive monitoring and remote diagnostics, complemented by a local support team here in Finland, gave us confidence in rolling out and supporting this solution.”

Myron Tataryn, Quadriga’s Sales and Marketing Director commented, “Having worked with the S Group over several years, we are delighted to now be deepening and extending the scope of our partnership. As a pioneer of the digital revolution in hotels and using the latest IP technology, Quadriga is ideally placed to meet the demands of the S Group hotels as their business develops. The market-leading, industry-standard Genesis offers a completely scaleable solution which continues to meet the demands of hotel customers as their business develops, so protecting investment and allowing new and valuable services to be added over time. He added, “Central to Quadriga’s strategy and product development is the ability to provide hotels with real benefits; encouraging guest loyalty, motivating guests to use in-room services, and creating more opportunities for hotels to generate additional revenue.”

Quadriga Worldwide Limited
Liz Moores
+44 (0)1189 306030
liz.moores@quadriga.com