UK hotels give in-room experience a face-lift - 15-03-2010

Two hotels in the UK – Doubletree by Hilton, Bristol South, Cadbury House and Ramada Encore London West – have become the first to install Sensiq, Quadriga’s new guest communications portal. Launched in December 2009, Sensiq is designed to dramatically improve the guest experience and create new value opportunities for hotels.

The portal is being tailored to the specific needs of each hotel and aims to differentiate the in-room guest experience, featuring various marketing and promotional initiatives designed to create new commercial opportunities in line with each hotel’s business objectives. It will also provide a gateway to a vast array of content options.

The 72-bedroom, four-star, Cadbury House Hotel became part of the Doubletree by Hilton franchise in December 2009. Located in the heart of the south-west, it installed Sensiq to create a branded experience in line with its boutique offering. The portal will also enable the hotel to promote its spa and restaurant facilities to guests as well as provide a huge choice of on-demand entertainment - featuring superb quality HD movies - and TV channels. Additionally it will enable guests to browse the web via the television.

The Ramada Encore London West offers 150 rooms in a central location for the business traveller looking for convenience and a minimalist environment to relax and unwind. It has implemented Quadriga's Sensiq portal in response to guest demands for more sophisticated in-room technology, providing them with a plethora of relevant and tailored content.

Mark Hands, group general manager at Doubletree by Hilton Cadbury House, says: “What differentiates us from our competitors is the attention to the detail and added benefits we give our guests. As the premier hotel in the region, we aim to give our guests a unique experience when they stay with us, and Sensiq enables us to offer a much more personalised internet and TV service. We’re also keen to capitalise on the unique promotional tools within the portal to encourage guests to use the on-site spa and leisure club facilities, which will help drive additional revenues.”

Ronald Little, general manager at the Ramada Encore London West, adds: “Guests are used to having the latest technology at their fingertips at home and in the office, and quite rightly expect hotels to keep pace. Sensiq offers them a huge selection of content and a highly intuitive browser-based interface to enable them to quickly and easily access the information and entertainment they are looking for. All in all, it really has ‘wow’ factor.”

Marc Budie, technology director at Quadriga, concludes: “It’s a pleasure to work in partnership with these hotels on the very first Sensiq installations, which pioneer a new concept in in-room technology. This goes far beyond traditional TV entertainment and gives hoteliers the potential to improve the guest experience as well as realise new commercial opportunities.”



About Doubletree by Hilton Cadbury House
Doubletree by Hilton, Bristol South, Cadbury House is widely regarded as being the premier venue for conferences, weddings, private functions and meetings in the South West.
Nested in the North Somerset countryside, the 72-bedroom, boutique-style hotel boasts fantastic conference and banqueting facilities, complete wedding packages and an award winning health club and spa.

What makes this four-star luxury hotel so inviting is the inspiration it draws from the 18th Century main house. It’s the perfect blend of past and present – successfully combining historical character with contemporary design.

Only minutes from the M5 motorway, Bristol International Airport and Bristol City Centre, it is set against a backdrop of woodland and is complemented by fantastic views across the Bristol Channel and beyond into Wales.

The extensive free car parking and panoramic views combine to make Doubletree by Hilton, Cadbury House the perfect place to stay whatever the occasion.

For more information, please visit

About Ramada Encore London West
The Ramada Encore London West, in the heart of West London, is an exciting new hotel experience. The concept is simple – fresh, stylish, vibrant and upbeat. All public areas and bedrooms within the hotel are fully air-conditioned.

The hotel is ideally located at Gypsy Corner on the A40, with 150 stylish ensuite bedrooms, and 5 modern purpose built meeting rooms. The hotel is the perfect choice for leisure or business travellers offering a place to relax and unwind ready for the following day.

Ramada Encore London West hotel is situated between Heathrow and Central London in the buzzing Park Royal area, so if you need a hotel in Ealing, Acton, Wembley, White City, Shepherd’s Bush, and Hammersmith, this West London hotel is ideally placed. The M4, M1, M40, and M25 are all within easy reach and the Central Line tube station is just a two-minute walk from the hotel.

In addition to the 150 well-appointed bedrooms, this hotel near Ealing has five stylish and modern meeting rooms offering a great choice for any meeting of 2-50 delegates.

For more information, please visit

About Quadriga
Quadriga is the trusted partner to many of the world’s leading hotels, enhancing the guest experience and supporting brands and individual hotels through market-leading technology solutions.

It is committed to re-defining the guest experience by creating new applications based on next generation digital technologies, which are tailored to the needs of individual hotels, to drive additional revenue. With 25 years’ experience and providing services to 400,000 guest rooms Quadriga is uniquely placed to help hotels to continually innovate, differentiate and develop new ways to achieve their business objectives.

For more details on the company visit: or contact Berkeley PR on  or +44 (0)118 988 2992.