Quadriga offers hotel customers a revolutionary, cinematic TV experience with the new Philips Ambilight - 18-07-2008

London, July 2008

Quadriga, the leading provider of internet and entertainment solutions across Europe and the Middle East, and Philips, a global leader in consumer lifestyle, today announce the ultimate in-room hotel entertainment experience, through the new Philips Ambilight FlatTV combined with Quadriga’s market-leading Genesis solution. The new Philips Ambilight, available to the hotel market as part of an integrated entertainment solution via Quadriga, allows hotels to differentiate their guest offer and enhance customer satisfaction, by turning TV viewing into an extraordinary and unforgettable experience.

Philips Ambilight technology is an innovative solution that projects a soft glow of light around the sides of the FlatTV creating an immersive and entertaining experience. Ambilight’s vibrant colours change to reflect what is being viewed on the screen, thus creating an extraordinary ‘cinema-like’ experience for the guest in the comfort of their own hotel room. Ambilight’s peripheral lighting effect improves the perception of picture detail, contrast and clarity for the guest and research indicates that Ambilight technology has a positive impact on eye strain, visual comfort and fatigue, compared to conventional screens.

“Philips is excited to work with Quadriga and further enhance hotel guests’ experience,” said Edwin Duijnisveld, Marketing and Sales manager Philips Hospitality TV Europe, “The combination of the Quadriga Genesis solution and Philips Ambilight provides a solution that will bring a new light to in-room entertainment. Together, Philips and Quadriga are changing the face of hotel entertainment.”

Philips Ambilight FlatTV not only provides a best in class visual experience but offers unique mood and room enhancing features. When the TV is on standby, the ambience of the room can be personalised through projecting different colors along the walls. Available in 42” and 32” screen sizes, Ambilight, combined with Genesis, fully engages the viewer and provides hotels with a whole new level of guest entertainment.

Genesis, the industry-standard internet and entertainment solution for the hotel industry, offers a unique and comprehensive array of guest services. These include an impressive choice of the latest blockbuster movies and entertainment content from the top Hollywood and local studios and popular music selections available on-demand, an unlimited choice of digital TV and radio channels as well as Internet on TV and internet access for laptop users using either wired connection or WiFi.

According to Myron Tataryn, Sales and Marketing Director at Quadriga, “We are delighted to be offering to our customers, in partnership with Philips, the impressive and revolutionary Ambilight TV. It provides the perfect complement to our state-of-the-art Genesis internet and entertainment solution, enabling Quadriga to deliver a unique entertainment package to hotels. This demonstrates Quadriga working with ‘best-in class’ partners to deliver real benefits to hotels, increasing revenues, building customer loyalty and delivering optimum guest satisfaction.”

Quadriga Worldwide Limited
Liz Moores
+44 (0)7775 904 402