Business travellers enjoy a distraction from reality - 26-01-2011

26 January 2011 – European business travellers are escaping the real world – filled with meetings, arrival times and conference calls – to find some well-needed ‘me time’ and opting for high concept movies when staying in a hotel. According to data from Quadriga, 2012 (Columbia Pictures) was the most popular movie choice for hotel guests in 2010, with Up in the Air (Paramount Pictures) and Avatar (20th Century Fox) following in close succession.

Based on viewings in Quadriga’s base of hotel rooms across Europe, the company has compiled a run-down of the most popular movies as selected by guests and it would appear that fantasy/animated movies haven’t lost their popularity with three of the top ten movies being Avatar (20th Century Fox), Up (Walt Disney) and Alvin and the Chipmunks: The Squeakquel (20th Century Fox). The same research in 2009 found the most popular movie to be Madagascar Escape 2 Africa (Dreamworks Animation/Paramount), implying that the business traveller’s desire to escape from reality for a few hours whilst relaxing in their hotel room hasn’t changed in the last two years.

The Hangover (Warner Bros), which was at number six in the top ten for 2009, has also maintained its position as one of the most popular movies over a year after its release.

Quadriga offers an unrivalled choice of on-demand entertainment to suit all guest needs, including the latest blockbuster movies and on its Sensiq platform a choice of entertainment in HD.  The top ten for 2010 demonstrates Quadriga’s ability to provide a range of choice to cater to all preferences.

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Notes to editor

The top ten watched movies through Quadriga’s Genesis and Sensiq platforms for 2010 are:

1. 2012 (Columbia Pictures)
2. Up in the air (Paramount Pictures)
3. Avatar (20th Century Fox)
4. It’s Complicated (Universal Pictures)
5. Sherlock Holmes (Warner Bros Pictures)
6. Up (Walt Disney)
7. Couples Retreat (Universal Pictures)
8. Alvin & The Chipmunks: The Squeakquel (20th Century Fox)
9. Green Zone (Universal Pictures)
10. The Hangover (Warner Bros)

About Quadriga

Quadriga works with the world’s leading hotels to support their brand and help them to differentiate themselves from their competition, providing the hotel’s single answer to guest communications, delivered through integrated internet, network and IPTV technologies. Quadriga specialises in creating communications solutions for hotels and guests, delivered through the TV and guest laptops, providing guests with a gateway to a world of information and content.

By enabling hotels to communicate with their guests and promote their services and facilities, Quadriga can help hotels to generate additional business value.

The company delivers solutions that evolve with the rapidly changing technology needs of hotels and their guests. It specialises in integrating diverse digital, internet and network technologies and the ability to support existing network infrastructures ensures that it can achieve a high level of efficiencies for its hotel customers.

With 25 years experience and providing services in 350,000 rooms, Quadriga is the trusted partner to the world’s leading hotel chains, including InterContinental Hotels Group, Accor, Starwood Hotels & Resorts, Marriott International and Hilton.

For more details on the company visit: the Quadriga website or contact Berkeley PR on quadriga@berkeleypr.co.uk or +44 (0)118 988 2992.